Sentiment Analysis of Indonesian Halal Cosmetic Products


Rahma Octaviani
International Islam University Malaysia, Jalan Gombak
Azhari Haris Al Hamdi
Universitas Indonesia, Depok 16424, Jawa Barat, Indonesia
Mohammad Aizat Jamaludin
International Islam University Malaysia, Jalan Gombak
Fitry Mayanti
International Islam University Malaysia, Jalan Gombak


This study aims to conduct a sentiment analysis on halal cosmetic products in Indonesia through online customer reviews. Consumer review data obtained from online platforms are used as a source of information to analyze consumer sentiment regarding halal cosmetic products. The engine-based sentiment analysis method is used to classify reviews into positive, negative or neutral sentiment categories. The results of the study show that the majority of consumer reviews have positive sentiments towards halal cosmetic products in Indonesia. Consumers appreciate good product quality, safe use, attractive packaging, and a variety of products that meet their needs. This conclusion provides important insights for halal cosmetics manufacturers in understanding consumer perceptions and preferences and developing marketing strategies that are more effective in meeting the demand for the halal cosmetics market in Indonesia.

August 22, 2023