The Significance of Halal Logo on Cosmetic Products: A Review

A stretching amount of Muslim consumer’s awareness towards their religious duties has led to a greater demand of Halal products especially in the Asia Pacific region. The rapid growth of Halal cosmetic industry is seen as one of the outcomes resulted from this progressing change of mindset of the consumer. However, Halal certification for cosmetic products in most countries are not required as solidly as it is on food matters. Despite of the blossoming potential of Halal cosmetics industry, the development is quite slow. This study is conducted to lay out the significance of having Halal logo on cosmetic products. Extensive reading of past literature and research was adopted, scanning through repetitive key points to identify essential themes regarding the significance of the Halal logo in cosmetics. The finding of this study has enclosed the following aspects of significance; - a) Religious Commitment b) Quality c) Reassurance d) Consumer’s Awareness e) Economy. The outcome of this paper should enable related parties to comprehend the importance of Halal certified cosmetic products and drives them to gain the most out of the benefits offered by the Halal certification applied on cosmetic items.