Chapter 7: The COVID-19 Pandemic's Impact on Consumer Behavior in the Tourism Industry


Purva Tawade
Pacific University, Udaipur
Sangeeta Dhar
Pacific University, Udaipur


Coronavirus illness (COVID-19) has retained a significant influence on global economy. Although pandemic has impacted numerous sectors around the world, the tourism business, which includes transportation, education and catering has been particularly hard struck. To prevent the spread of the corona, lockdown and market closure were conducted on regular basis by the Indian government and several state governments, which had detrimental influence on the Indian hotel industry which saw a sharp drop when travel restriction had tightened. The never-ending epidemic have harmed people's earnings and resulted in an increase in unemployment throughout the country, influencing purchasing habits. The main objective of this chapter is to see how covid-19 affected consumer behaviour in the Indian hotel business. According to the report, most guests were pleased with hotel services such as mobile check-in and check-out, cashless transactions, electronic signature, keyless room entry, and strengthened standard operating procedures (SOPs) for room cleaning during the epidemic, among other things. Third wave of the epidemic is in the process of calming down. However, learning from the experience some of the useful practices should be continued and measures should be initiated to bring back the industry to normal.

August 8, 2022