Chapter 1: A Review on Change in Consumer Behaviour in Tourism and Hospitality Industry


Yashwant Singh Rawal
Parul Institute of Hotel Management & Catering Technology, Parul University, Vadodara, Gujarat
Harvinder Soni
Taxila Business School, Jaipur, Rajasthan
Yakup Durmaz
Department of Marketing, Hasan kalyoncu University, Faculty of Economics Administrative, Şahinbey-Gaziantep, Turkey


In this chapter, the change in consumer behaviour has been discussed with reference to hospitality and tourism industry. The main Purpose of the chapter is to observe the changes in the consumer behaviour due to pandemic, Paper also discusses the various factors which influence the tourist behaviour or the tourist decision. Literature review has been performed to identify important theories. For the study, secondary data collection methods have been used. The travel decisions are made based on the safety or hygiene measures in place. It also reveals that e-reviews or peer reviews play an important role in consumer’s decision making.

August 8, 2022