Identifying Enablers of Responsible Consumption using Interpretive Structural Modeling Approach (ISM)

Authors

Vijay Kumar Jain
Department of Management Studies, DIT University, Dehradun 248001, Uttarakhand India
Aditi Dhiya
Department of Management Studies, DIT University, Dehradun 248001, Uttarakhand India

Synopsis

The current study tries to identify the enablers of responsible consumptions and prioritize them. Interpretive structural modeling has been used to identify and organize enablers of responsible consumption. The findings show that responsible communication strategy, private standards, and education are the most important enablers for responsible consumption.

ICIBM2020
Published
January 16, 2020