Key Motivators for Generation Z at Workplace


Priyanka Sadhna
JIMS, Rohini, Delhi, India
Pratima Daipuria
JIMS, Rohini, Delhi, India


This study attempts to identify the key motivators for Gen Z at workplace, to drive them towards better performance and attain high retention rates in future. A set of questionnaires for collection of primary data has been developed and analyzed to identify the important variables and their association. The sample of Gen Z employees who are working in organizations are considered in this research with a sample size of 60. Correlation and regression analysis is used to investigate the relationship between variables. The paper is also an attempt to sensitize the employers, so that that they are prepared well in advance to bring out the best in this emerging younger workforce.

January 16, 2020