Chapter 4: Mixed Methods Approach to Disposition Behaviour

Authors

Usha Seshadri
VIT-AP School of Business, VIT-AP University, Amaravati – 522237, Andhra Pradesh

Synopsis

This chapter advances the research scheme from planning towards implementation by specifying a research design that acts as "an architectural blueprint" for the various phases of investigation in this research study. The first four sections of this chapter discuss the research paradigm adopted; the research methodology employed; the research processes designed to achieve the main objective; and the method used to collect data from the targeted sample. It further explains the methodology adopted to develop the pilot model and research instrument. Statistical analysis conducted on the demographic data is presented next. Then, the following two sections discusses the data analysis technique (i.e. partial least squares); and the statistical analyses used to assess the reliability and validity of the research model.

182-Thesis Monograph
Published
July 26, 2025