Transforming Automotive Leasing: Exploring the Impact of Online Car Lease Platform

This study presents the design, implementation and evaluation of a digital platform for the distribution car leasing services with particular emphasis on the efficiency in operation and customer satisfaction plus the scalability of the operations. Negative factors such as limited availability of leasing offices, complex procedures for renting a car, and organizational problems of the leasing process have been resolved because leasing has also evolved into an online platform. In order to do this, the effective advancement of the online car lease system is being assessed through field research and system design. The method combines the study of the target audience by means of surveys, interviews with industry specialists as well as the analysis of the marketing in the IT context. The study turns out that the positive aspects of implementing online systems of leasing cars outweigh the negative ones which include cut down on rental costs, increase the scope of customer satisfaction eons, and help expand the market. Further suggestions are included predictive analytics for improved planning of demand, a larger range of electric and hybrid vehicles, more effective customer service supported by different languages. There is a focus in this work on the need to advance any technology with the notion of customers within the automated vehicle leasing market to guarantee it is sustainable and competitive in the future.