Participatory Place-based Storytelling: A Tool to Beat Stereotypes and Unlock the Power of Communities

This paper explores the transformative potential of place-based visual storytelling as a tool for territorial regeneration. Drawing upon diverse case studies executed by Melting Pro across various regions, this research underscores the methodological adaptability of storytelling in reflecting and reshaping the identity of a place. The case studies, selected for their variety of contexts and targets, uniformly employ participatory storytelling to enhance territorial identity, with visual elements serving as a consistent thematic thread. Our findings indicate that participatory visual storytelling significantly influences perceptions and identities of places through two principal mechanisms: re-semantisation of values and empowerment of the local community.  The paper details how this practice enhances people's awareness of their roles within their environments, strengthens community bonds, provides inspiration to overcome communal challenges, and activates a process of re-signification that deconstructs prejudices and stereotypes, renewing personal insights and emotional experiences. The two methodologies explored —DS Lambertian method and SPACE format— demonstrate storytelling's dual impact in redefining place meanings and driving community engagement. Furthermore, storytelling provokes critical reflections on the social and psychological dimensions of place, fostering new narratives and community participation. This study not only highlights the practical applications of storytelling in urban and rural regeneration but also frames it as a powerful catalyst for on-going dialogue and change, perpetuating a cycle of narrative evolution and public engagement. Ultimately, we argue that storytelling is a timeless practice intrinsic to human beings, essential for their wellbeing and the places they inhabit.  By fostering inclusive, grassroots innovation and involving people from the very beginning of the regeneration processes, this practice activates a virtuous process of valorisation for both the territory and the people who pass through it, with multiplying effects over time and space.