Frame Theory and Media Practice: Construction of Media Image of the Elderly Group under the Deep Aging Trend - Based on the Content Analysis of The Paper's WeChat Official Account (2021-2023)

The media subconsciously shapes people's cognition of domestic and international environments, social events, and groups. The image of the elderly group presented by the mass media has an important impact on the "self-awareness" and "others' perception" of the elderly. The comprehensive and active participation of the elderly group in news media can enhance social attention to the elderly group and promote the process of active aging in China. This article uses quantitative content analysis and analyzes the elderly image in 171 research samples of The Paper's WeChat official account under the framework theory. The study found that in the high-level framework, the reporting topics of elderly-related reports are relatively diverse, but they focus more on social news and personality news.