A Study on Rural Consumer Purchase Behaviour Towards E-Bike with Preference to Gorakhpur Division


Sanjay Kumar Gupta
Mangalayatan University, Aligarh U.P. India
Saurabh Kumar
Institute of Business Management & Commerce, Mangalayatan University, Aligarh U.P. India


The study will look at the effect of rural consumer development and their concerns on the practical capacities of consumer goods opposed to their preferences, with an emphasis on how rural consumers decide to purchase Consumer goods. Based on an assessment of innovation proprietorship and a companion of mental and social components, a theoretical system is formed and tried that incorporates proportions of ingenuity at a reception level. There should be an alternate method for controlling bike because of the consistent exhaustion of petroleum products and cost increments. The bike business in India is presenting electric bike as a solution for the area and the climate. The market entrance of electronic bike is presently very low, in spite of the public authority laying out rules with respect to them. This report will analyze the buying propensities and mentalities of Indian rural purchasers with respect to electric bike. Both essential and optional information will comprise the groundwork of the review. A review of the market and a questionnaire will be utilized to get the information. E-Bike OEM vendors, understudies, and utilized individuals would be the interest group for the information gathering. The Gorakhpur Division would be the last objective rural customer.

December 29, 2023
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