The Role of Communities in the Sustainability of Screen-printing Business in Tegal Regency: Case Study on Tegal Screen Printing Community

This study aims to describe the role of the Tegal T-shirt screen printing community (Tegal Screen Printing) in the t-shirt screen printing business in Tegal and to find out the obstacles faced by screen printing business actors and how to overcome the role of the Tegal T-shirt screen printing community (Tegal Screen Printing) in the t-shirt screen printing business in Tegal. This study employs a qualitative case study methodology. The participants included Tegal Screen Printing's founders, community leaders, and community members. Included among the data collection methods are interviews, observations, and documentation. The validity of the data is carried out by triangulating the source and method. Data collection, reduction, display, and conclusion are the data analysis techniques used. The outcomes demonstrated the community's role as a sharing forum, adding insights related to business ethics, such as communication skills, social skills, and networking; adding insights related to business management, such as leadership, problem-solving, and teamwork; and contributing to the quality of the products produced. There are technical production/technical screen-printing obstacles, e.g., registers and screen clogged either in the design section or the overall design, the difficulty of raw materials, and communities that need to provide counseling on making financial reports. Several options exist for overcoming these obstacles: The Tegal Screen Printing Community also seeks to assist its members with technical matters and scarcity of raw materials in the form of color errors in screen printing with designs, e.g., registers, and obstacles encountered during the film process of screen printing. Additionally, the Community seeks to offer guidance on preparing financial reports.