Strategic Planning for Product Diversification of "SITTI" Technology

Sriharjo Village is one of the villages in the Yogyakarta Special Region with the highest poverty rate. Most of Sriharjo Village's residents work in the agricultural sector, fish farming, animal husbandry, and SMEs. Optimizing rural community participation through Sriharjo Village Development Strategy Plan 2019-2025, focusing on financial independence, is estimated to reduce poverty. The Faculty of Agriculture Technology Universitas Gadjah Mada’s team introduced cadet farmers called Taruna Tani Hijaunya Cinta to the SITTI Concept, which is a system that integrates plants, livestock, and fish through the BCG economy approach. SITTI aims to maximize Sriharjo Village's poverty-reduction potential while adhering to sustainability—its downstream technology affected various economic, social, and environmental improvements the previous year. This study examined the potential and strategies for developing product diversification of SITTI. Surveys and questionnaires were used to conduct qualitative research with 30% of cadet farmer members in the village. Data were analyzed using an evaluation matrix of internal and external factors to create a SWOT analysis for the implementation strategy, and Rank Order Centroid (ROC) was used for sensitivity testing on each factor. The Strength, Weakness, Opportunities, and Threats scores are 4.6, 4,0; 3,9; and 2,7; with a consistency ratio of <0,1. According to the evaluation matrix, cadet farmer members could capitalize on their strengths and opportunities while addressing their weaknesses and threats through the SITTI technology development. Strength-Opportunities (SO) strategy to develop and diversify SITTI technology by institutional strengthening, increasing upstream-downstream productivity through henhouse and maggot box expansion, developing product diversification, and product marketing yielded Quadrant 1 results.