Designing Development Model of Healing Tourism in the Pakembinangun


Cerry Surya Pradana
Department of Languages, Arts, and Culture Management, Vocational School, Universitas Gadjah Mada
Novi Siti Kussuji Indrastuti
Department of Indonesian Literature, Faculty of Cultural Science, Universitas Gadjah Mada
Susetyo Hario Putero
Department of Nuclear Engineering and Engineering Physics, Faculty of Engineering, Universitas Gadjah Mada
Department of Pharmacology and Therapy, Faculty of Medicine, Public Health, and Nursing, Universitas Gadjah Mada


Based on the 2020 Community Service Program (KKN) team analysis, Pakembinangun Village has been planning tourism village development. Pakembinangun Village has yet to be visited by tourists visiting Kaliurang, even though it has natural resources suitable for tourism. The village also has complete health facilities and has long been known as a place of healing. Based on this analysis, healing tourism was chosen as the focus program. Healing tourism utilizes the potential of natural, artificial, and human resources to treat and improve physical, mental, spiritual, and social health. At present, truly holistic healing tourism has yet to be founded in Indonesia. This healing tourism development program aims to increase economic growth, improve people's welfare, increase business opportunities for the community, increase community involvement, build financial independence, and utilize natural and cultural resources. To achieve this goal, several methods used were observation, interviews, literature study, Focus Group Discussion, socialization, and student involvement through KKN. A growth center strategy model was used to realize this idea. The initial development strategy centered on one location (growth center) will spread growth to secondary and tertiary areas (production centers). Integrating governance for developing growth and production centers will produce a multiplier effect regarding quality, quantity, and sustainability. In addition, this strategic model will also encourage the emergence of superior product innovations in growth and production centers. The community involvement model is used to develop the services in Wijayakusuma Healing Park. The existence of these services opens up community business opportunities. It increases village incomes through visitor fees, healthy drinks, and food production by Farmer's Women Group or Kelompok Wanita Tani, tour guides, administrative officers, health checkers, gymnastics instructors, masseurs, accommodation provision, dance, etc.

October 10, 2023
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