Entrepreneurship Training on Product Manufacturing, Branding, and Marketing of Hand Soap Products for The Community in the Special Region of Yogyakarta
As the COVID-19 pandemic emerged, hand soap demand is increasing compared to previous times. People are expected to wash their hands at offices, shopping centers, hospitals, and other public areas to prevent COVID-19 virus transmission. As the demand grows, there are more opportunities for people in local communities to produce hand soaps contributing to the high-quality hand soap needs fulfillment. The production method is effective, economically beneficial, and does not irritate the skin. Thus, hand soap production training (both online and offline), branding, and marketing were provided to achieve this objective. Several parties participated in the online activity, such as the Department of Chemistry's Chemical Physics Laboratory Employees, the Maxi Consulting Team, and the Head of HIPPI DIY--the event was also published in Majalah Kagama. The offline training was conducted in Ganjuran, Sleman, and Kasihan Bantul, as the midwives and women's groups participated. The branding and marketing training program had also been conducted four times (once online and thrice offline), along with monitoring activities to track marketing progress.
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